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The rapid development of China's mobile e-commerce promotes the smart phone industry chain
Shenzhen HongYu Semiconductor Co., Ltd. / 2021-08-30 09:15:34

According to IDC's prediction, due to the large number of mobile Internet users and the rapid growth of the number of mobile e-commerce transactions, China's e-commerce competition will focus on mobile e-commerce in 2014.


The tmall "double 11" Shopping Festival in 2013 not only created a sales record of online retail, but also revealed the powerful power of China Mobile Electronics:


According to official data released by Ali, mobile phone Taobao 2013 double eleven overall Alipay turnover 5 billion 350 million, single day active users reached 127 million; The number of transactions on mobile Taobao per day reached 35.9 million, accounting for 21% of the total. Mobile phone payment mobile phone has 45 million 180 thousand phone accounting, accounting for 24.03% of the total number of transactions in Alipay, and 11 billion 300 million of Alipay mobile payment, which is the highest mobile payment in the world, according to data released by Alipay. Eleven all day long.


Compared with the beginning of 2013, people's acceptance of mobile e-commerce has increased by 10%, which also indicates that mobile e-commerce is an irresistible trend of the development of the times.


IDC also predicts that the scale of China's mobile e-commerce market will reach 155.22 million yuan in 2014, an increase of 67.9% compared with 2013, and far exceeding the average growth rate of 28% of the online retail market in the same period. The growth of mobile e-commerce also means the increase of users using smart phones for transactions, which is one of the reasons why the shipment of smart phones has increased greatly in recent years.


The CNNIC report pointed out that in 2013, China's mobile Internet industry continued to develop rapidly, with 500 million mobile Internet users and a penetration rate of 81%. In addition, the report also points out that in 2013, China's smartphone market maintained a growth rate. In the whole year, China's smartphone shipment was 318 million, a year-on-year increase of 64.1%, and the market ownership was 580 million, a year-on-year increase of 60.3%. It is expected that the smartphone ownership will reach 780 million in 2014, which also promoted the production and development of touch screen and camera module manufacturers at home and abroad, For example, the revenue of domestic manufacturer Xinli reached HK $20.7 billion last year, an increase of 67% over 12.4 billion in 2012, which is expected to go further this year.


The development of mobile e-commerce also allows more businesses to display their products to mobile phones, which also requires sharper picture, text and video display to show the colorful and charming appearance and characteristics of products, which in turn puts forward higher requirements for display screens and cameras. In this case, Xinli keeps pace with the times and improves the quality of products. Last year, Xinli FHD display module was applied to many medium and high-end mobile phones at home and abroad, generally with a resolution of 1920 * 1080. The resolution of the 5.5 'Quad HD display launched this year has reached 1440 * 2560 (the so-called 2K mobile phone display). The PPI is as high as 538, breaking through the 500 mark, four times the resolution of Hd720. The image display is more outstanding and clearer. At present, the 5.5 '' / 6.0 '' Quad HD mobile phone display that can be mass produced is the size commonly used by most users, and also meets the requirements of colorful display of mobile phone advertising. At the same time, the 16 million pixel camera mass produced by Xinli this year also meets the requirements of businesses to take real-time photos, upload and display high-quality product pictures. This can be said that mobile commerce has promoted the development of smart phone parts and technological progress!


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